Companies / Polisan Kansai Boya

  • slide-01
  • slide-01
  • slide-01
  • slide-01

POLİSAN KANSAİ BOYA SANAYİ VE TİCARET A.Ș.

Having started the commercial activities in 1920’s with textile, Bitlis Family has stepped into the chemicals industry in Turkey in 1964 as the first emulsion resins manufacturer in Turkey and commenced production in 1985 with the Polisan Kansai Boya brand name.

The brand name of “Polisan Kansai ” whose primary activities are to produce and sell paint, varnish, resin and other surface coating and insulation materials was originated from the words “Poli Vinil Asetat” (Poly Vinyl Acetate; PVA, is a glue, the raw material, binding the paint) and “Sanayi” (stands for Industry in Turkish).

POLİSAN KANSAİ BOYA IS THE LEADER OF DECOTAIVE PAINT SEGMENT!

Turkish Paint Industry, which currently is an approximately $2 billion market, has an annual production capacity of 890,000 tons. Polisan Kansai Boya is the leader of the decorative segment, which captures a 60% share in Turkish Paint Industry. Since its inception in 1985, Polisan Kansai Boya has increased its production capacity to 180,000 tons annually from 10,000 tons.

Polisan Kansai Boya facility in the Dilovası Organized Industrial Zone manufactures products at global standards. The location of Dilovası Facilities, which is 400 meters away from the Gulf Transit Project, the region’s close proximity to two main highways, a railway and the port, increases Polisan Kansai Boya’s logistic importance even more.

In the long term, Polisan Kansai Boya targets to move from its existing production facilities in Dilovası Organized Industrial Zone (“OSB”) to the land in Gebze Chemical Specialization Organized Industrial Zone (“GEBKIM”) owned by Polisan Kimya and then increase its capacity to 250,000 tons.

By adjusting its capacity according to the months when demand is at its peak, Polisan Kansai Boya carries out its production and sales activities using low inventory levels. Polisan Kansai Boya’s sales volume grows faster than the Turkish market.

content-image
POLİSAN KANSAİ BOYA HAS THE WIDEST PRODUCT PORTFOLIO IN THE MARKET.

The products manufactured and sold under the core business segments of Polisan Kansai Boya can be classified as construction (interior, exterior decorative paints, glue, thinner), insulation systems (thermal and water), and auxiliaries (roller group, paint brush, etc.).

Evolving business segments are furniture, marine, and industrial groups. Polisan Kansai Boya has the widest range of products on all price segments in the decorative paint market with more than 250 Polisan Kansai branded products excluding packaging and color options.

content-image


POLİSAN KANSAİ BOYA IS THE INVENTOR AND EXECUTOR OF THE FIRSTS IN THE SECTOR!

Polisan Kansai Boya is the first company introducing “Home Cosmetics” approach to the World along with the “Home Cosmetics” concept that it has registered since 2008. And it takes firm steps forward to be a global brand name with the innovative practices and solutions adopted for the first time in the sector. Within this context:

Polisan Kansai Boya has restructured its shops in the sales channel so as to promote “Buy-it-Yourself” concept as a habit for women.

In the area of insulation; Polisan Kansai Boya insures thermal insulation systems, which are made up of Exelans Energy products with Polisan Insulation Insurance.

Polisan Kansai Boya has manufactured Turkey’s first “oil-paint” equivalent, water based, high gloss, top coat paint with its health caring, environmentalist, and innovative identity.

Polisan Kansai Boya has developed Turkey’s first 7-feature interior, 9-feature exterior paint; water-based, Granite-effect exterior paint; wood protector spray varnish, and World’s first water-based metal paint.

Polisan Kansai Boya has developed the sector’s first water based mix machine, providing products at the factory quality in 2,400 sales points. So that, it turned sales channel into the production center while ensuring effective inventory management.

Using a single POS, it started the sector’s first loyalty program and collection practice, which ensures both a problem free collection process and loyalty of the painters registered in the system.

Polisan Kansai Boya carries out the distribution in the channel directly in Istanbul and indirectly in Bursa, Afyon, and Izmir through Logistic Centers that it established with a focus on effective inventory and working capital management.

POLİSAN KANSAİ SERVES WITH THE MOST EXTENSIVE SALES CHANNEL.

Polisan Kansai Boya has established an extensive sales channel throughout Turkey in order to offer its quality product portfolio to painters and end users in the fastest way possible. Polisan Kansai Boya has the widest sales channel in Turkey with 36 distributors, 7,000 dealers, and 650 direct sellers and its products are being sold by 140 shops at 3 chain stores. Additionally, considering paint as the home cosmetics; more than 1,200 dealers throughout Turkey have been positioned as “Polisan Kansai Shop” and “Polisan Kansai Shop Improvement Point” within the context of Polisan Kansai Shop investments, with a particular focus on women who visit sales channels.

POLİSAN BOYA IS A REGISTERED BRAND IN QUALITY!

Having continuously invested in the development of innovative products with a team of 59 employees, Polisan Kansai Boya was ranked the 159th institution in Turkey to have been granted an R&D Center Certificate by the Ministry of Science, Industry, and Technology. Additionally, Polisan Kansai Boya has been included in the TURQUALITY® Support Program, which was initiated to build up on and solidify the positive image of the Turkish brands in abroad, under the “POLİSAN” brand name along with other Polisan Holding subsidiaries.