Companies / Polisan Kansai Boya
POLİSAN KANSAİ BOYA SANAYİ VE TİCARET A.Ș.
On The Road To Becoming A Global Brand Through Turkish Decorative Paint Leadership…
PARTNERSHIP WITH ONE OF THE WORLD’S TOP 10 PAINT MANUFACTURERS; KANSAI PAINT...
Polisan Boya started paint production with a 10,000 ton/year annual capacity in 1985. After the transfer of 50% of its shares to Japanese Kansai Paint as of December 21, 2016 within the scope of its strategy of expanding its leader position in Turkey abroad, and of strengthening its position overseas, the Company continued its operations as Polisan Kansai Boya Sanayi ve Ticaret A.Ş.
Similar to the general structure of the Turkish Paint Industry overall, the decorative paints group constitutes the bulk of the production and sales of Polisan Kansai Boya. The Company's main area of activity is paints used in construction and insulation works, special purpose and auxiliary products, insulation materials, thinner, paste and by-product groups such as brushes, rolls, spray, masking tape, hand tools and construction chemicals offered particularly for painters through its widespread distribution channel. Polisan Kansai Boya also manufactures and sells products such as paint, varnish, primer, and coating to evaluate the potential of marine, furniture and industrial paints.
Polisan Kansai Boya Exelans Energy products are among the leaders of package sales in the insulation market. Polisan Kansai Boya has been operating in the growing Turkish Insulation Industry since 2007. Polisan Kansai Boya Polisan Insulation Systems contain thermal insulation materials such as panels used for walls, roofs, and bases to provide thermal gain and prevent heat loss in Turkey. Polisan Insulation Systems, which can be bought from authorized Polisan Kansai Boya dealers, is composed of 4 different packages (EPS, XPS, Rock wool, Carbon EPS).
Having formed its value for money perception through its widest sales channel, the best quality and service and high brand awareness in the Turkish Market, Polisan Kansai Boya adopts the principle that “Paint is not just a matter of color”. In this direction, excellence of product, sales channel, service and quality plays an important role in the Company's differentiation strategy, which is the ability to generate higher revenues while differentiating from the competition by offering innovative product; cost control and high profitability in the sales channel with unique practices in the sector; the best service for customers and business partners, and ensuring strong brand perception in global markets with high quality standards.
PIONEERS OF GLOBAL FIRSTS
“HOME COSMETICS” – “My Home’s Cosmetics” Concept, which has Been Registered as a Global First
Polisan Kansai Boya emphasized the “Polisan does not produce paint, it produces Home Cosmetics” approach, claiming that paint is not all about colors, but that in addition to its functional benefits of maintenance and protection, paint makes an aesthetic contribution to the environment. Within this context, it registered the “Home Cosmetics” concept in 2008, becoming the first company to introduce the “Home Cosmetics” approach to the world. Polisan Kansai Boya succeeds in being the first preference of women by differentiating itself from the competition through innovative products, as well as shop and package design.
One of Polisan Kansai Boya’s competitive edges is its R&D strategy, which focuses on producing environmentally-conscious, high-quality, value for money products that comply with standards, meet consumer's present and future needs, ensure their comfort, and differentiate the Company from the competition. The top-caliber products that Polisan Kansai Boya offers to the market as a pioneer of the sector, and that contribute significantly to its market share gains include:
- Anti-carbonization featured exterior paint EXELANS TURBO FLEX C1
- Turkey’s first water based “oil-paint” X1 ANTI AGING ODORLESS GLOSS
- 7-feature interior paint ELEGANS
- 9-feature exterior paint EXELANS
- Water-based road marking paint POLİROAD
- Wood protector spray varnish WOOD & WOOD
- Plastic surface spray paint
- World’s first water-based metal paint POLİMETAL
Continuously Evolving Product Portfolio
As the latest product launch, Turkish-Japanese Partnership Polisan Kansai Boya presents new products that will revolutionize the architectural coating category with the contributions of and the scientific know-how of Dow Chemical, Polisan Holding’s American-originated partner, and the world's leading chemicals company.
Turkey’s Most Extensive Sales Channel - 6,000 Sales Points
Polisan Kansai Boya has established an extensive sales channel throughout Turkey in order to offer its quality product portfolio to painters and end users in the fastest way possible.
Production at Factory Quality Through 3,200 Water Based Tinting System “Mix Center”
Polisan Kansai Boya introduced the water based Mix System in 2000, developing it into Turkey’s most improved and first water-based new generation Mix System in 2008 through its R&D’s technological infrastructure and innovative approach. Polisan Kansai Boya positioned 3,200 sales points as "Production Centers" through the new generation Mix system coloring machines and Modula System, which are deployed at sales points worthy of an integrated facility investment.
New Production and Warehouse Facility at Global Standards
Polisan Kansai Boya’s paint production and warehouse facility investment, which started in 2016 on 142,000 square meter land in the Gebze Chemicals Specialized Organized Industrial Zone, was completed in June 2018. Having started paint production with a capacity of 10,000 tons/year in 1985, Polisan Kansai Boya had a capacity of 180,000 tons/year in 3 shifts at the former paint facility, which now has been relocated. Built to International Standards, the fully automated new facility has meant a tripling of annual production capacity, rising to 180,000 tons/year in a single shift. With the flexibility of working 3 shifts a day, without requiring additional investment spending, the annual production capacity of the new facility can rise to as high as 540,000 tons, which almost matches the size of Turkey’s total decorative market. The new facility has been designed in order to receive a “Green Building Certificate" in an attempt to lead the transformation of the market in terms of sustainability. This fully-automated facility, at global standards, is positioned as a regional production hub by Polisan's Japanese partner Kansai Paint. Thereby, Polisan Kansai Boya is one step closer to its goal of becoming a global brand.
Quality Certification for Production, Service and Brand
Having introduced the “Home Cosmetics” concept globally in 2008, Polisan Kansai Boya realizes production at global standards with its ISO 9001, ISO 14001, OHSAS 18001, ISO 10002, and ISO 50001 certification. As of June 19, 2014, Polisan Kansai Boya has been included in the TURQUALITY® Support Program (“TURQUALITY®”), initiated by the Ministry of Economy for the branding of the Turkish product abroad, and to strengthen its image internationally, under the “POLİSAN” trademark. TURQUALITY® also acts as a guarantor and defines Polisan Kansai Boya’s quality and care from product design to its sales from the shelf. In 2015, Polisan Kansai Boya was the first in Turkey and the third manufacturer in Europe to receive Environmental Product Declaration (“EPD”) Certification for its Exelans Macro, Elegans Extra Semi Matt, Natura Ambians, and Natura A1 Silicon products developed by its R&D department. Leed Gold certificate application has been made for the environmentally friendly, and energy efficient facility, built to International Standards and compliant with EN 1090-2 certification. It will be Turkey’s first paint facility to hold LEED Gold certification.